ATELIER LORMAR

The place where ideas are transformed into reality

We are an Italian company specializing in lingerie since 1971.

Since those years of revolution and vindication of the female body, we have understood how important it is to listen to women and empathize with their needs, dictated by the times, their way of being, their desire to feel comfortable and desirable.

We have worked so that our Brand would combine, in a unique product, all our know-how as corset artisans with the creativity of new trends and the quality of our materials and processing methods.

We have created garments that are world-famous for their high wearability and sensual lines.

We have been able to expand into the fashion industry and continue to do so, always diversifying our offerings and producing millions of garments loved by women in more than 20 countries.

OUR HISTORY: FROM A SMALL CORSETRY WORKSHOP TO A LEADING COMPANY SPECIALIZING IN BRAS AND UNDERWEAR

Lormar was born in Carpi, in the heart of Emilia's corsetry district and that of its founders, Felice Martinelli and Carla Scacchetti.

From a small artisan workshop, we have become a leading company, specializing in the field ofcomfortable, feminine and sexy underwear, thanks to our dedication and values of seriousness, quality, experience, creativity and passion.

Years of study, work, happy collaborations and a vision always projected into the future, have led us to acquire new brands and expand our offer also in other segments, such as homewear and pajamas. But above all, they have allowed us to transform into a reality of more than 400 employees and more than 8 million garments distributed in more than 20 countries.

A reality of which we are proud, but which does not hold us back from understanding and interpreting, even today, women, their spirit, their needs and their time.

1971
Felice Martinelli and Carla Scacchetti found LORMAR, in Carpi, near Modena, capital of the Italian lingerie district.

1980
From a small artisan workshop to a leading company specializing in corsetry, recognized in Italy for interpreting the style of the "contemporary woman" in fashion and for the perfect fit of its garments.

1999
Internationalization and stable presence of the Lormar brand in over 20 countries.

2000
Construction of the second factory and new Headquarters in Carpi.

2001
The Company: about 400 direct and indirect employees, over 5 million Made in Italy garments

2004
First Italian textile company certified ISO 14001 (environmental management) and EMAS ("Clean Company" without emission of substances harmful to health). Company vocation and priorities are to respect the health and well-being of employees, consumers, and suppliers.

2004
Manuela Arcuri, symbol of Italian beauty in the world, in the ranking of the 10 most beautiful women on the Planet, becomes testimonial of Lormar and protagonist of national and international advertising Campaigns.

2006
Extension of the offer range to the SEA: "PLAYA DE LORMAR" is born.

2007
Extension of the offer range to PYJIAMERY and HOMEWEAR.

2007
Presidium of the Mass Market Channel: Donne di Lormar "DdL" is born.

2008
The LORMAR Group: about 800 direct and indirect employees, more than 8 million garments, 14,000 covered square meters.

2010
Transfer of the management of the "Infiore", "Chiaro di Luna" and "Sollievo" brands to our group.

2011
Lormar
and H3G, the multinational company that owns the famous telecommunications company "3," cooperate in co-marketing actions and advertising campaigns.

2012
Show girl Elena Santerelli is the new testimonial for "Infiore" and "Relief."

2013
"Nickel and Dime", a new proprietary brand, gives birth to a new capsule collection Beachwear.

2014

Show girl Elisabetta Canalis becomes new testimonial for Lormar advertising campaigns and institutional face.

2015
Desiderio the first underwire-free push-up bra by Lormar is born: comfort, sensuality and pure femininity.

2016
Lormar launches Freedom: new line of bras and bodysuits without underwire.

2017
Lormar's new VisionAir line is born: bras made of a new breathable fabric.

OUR BRANDS

From a small artisan corset workshop founded in 1971, we have become a leading company in the fashion and lingerie industry: we produce millions of garments and count an international presence in more than 20 countries.

We have expanded production to other product lines besides lingerie:

  • Pyjamas: dedicated to women who like to feel elegant even while sleeping;
  • Beachwear line: fashionable, comfortable and refined swimwear for modern women.

Product added to wishlist
Product added to compare.